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Offer criteria
This promotion is intended for startups and is reviewed by Asana on a case by case basis.
You are generally eligible if:
- Must be Series A or earlier (Growth, Pre-Seed, Seed, Series A)
- Startup must have raised some funding or received a government grant (minimum Growth round)
- Must be a technology or technology enabled startup
- Must be a registered C-Corporation or LLC
- Startup must have less than 100 employees (Asana seat cap of 100)
- Startup must be new to Asana or on Asana’s free tier
- Paying customers do not qualify
Only the Asana Starter or Advanced plan with a seat cap of 100 are eligible for this promotion. Each startup may redeem the offer once. The offer is non transferable and subject to Asana’s approval and availability.
Note: Asana do make the final decision on this deal.
How to redeem the Asana startup offer
This deal is available by request, please follow the steps below:
- Visit the form via the link at the top of this page
- Fill in the form, FounderPass will do an initial assessment and if you pass we send you the details of the offer
- You'll then need to fill in a form on the Asana website for them to do the assessment.
- If approved, you'll be able to select the Asana Advanced plan and apply your discount code during checkout.
Your six month free period begins on the date of redemption.
What happens after the free period
The free period applies only for the six month discount window starting from your redemption date. After this period, your subscription continues at Asana’s standard pricing based on the plan and number of seats in your account. This applies whether you are on monthly or annual billing.
About Asana and pricing
As more teams/businesses move toward remote, hybrid and flexible working, having a clear system for managing work is no longer optional or something nice to have. This is where Asana steps in and has become one of the most trusted platforms for helping teams stay aligned, organised and productive, no matter where they are based.
We see Asana used by early stage startups, fast growing scaleups and large global companies. That range tells you a lot about the product, it is simple enough to adopt quickly, but powerful enough to scale with real complexity.
Is it right for your needs, well only you can answer that but we do aim to help make that answer easier for you to make.
What Asana actually helps you do
At its core, Asana helps teams manage projects, tasks, priorities and deadlines in one place. It gives founders visibility into what is happening across the business without relying on endless meetings, spreadsheets or message threads.
You can plan work, assign ownership, track progress and remove blockers before they become problems. For any business especially those that have growing teams, that clarity can be invaluable.
One of the things we like most about Asana is how easy it is to get started, you can explore the platform on a free plan, understand how it fits your business and only upgrade when you are ready. When you do move to Asana Advanced, you unlock automation, reporting and AI driven workflows that save time and reduce operational friction as teams grow.
Why this startup offer matters
We love a company who support startups and Asana understands this because it was built by people who have been through that journey themselves. That is why the Asana for Startups program exists and why its one of our favourite.
Offering six months of Asana Advanced for free is not just generous, its practical. It allows founders to build proper systems, extend runway and improve team efficiency without adding early cost pressure.
From our experience at FounderPass, this offer has helped many startups move from messy processes to structured, scalable operations.
A truly global platform
Asana is headquartered in San Francisco and supports millions of free users and over 135,000 paying organisations across more than 200 countries. It is widely used across the UK, US, Europe, Australia and Asia.
That global adoption gives confidence that the platform is stable, supported and built for long term use.
Slack integrations
Asana connects with tools such as Slack, Google Workspace, HubSpot and many others. This means you can keep your workflows connected rather than fragmented. For founders, this matters, tools should reduce complexity, not add to it.
Our honest view
From one founder to another, Asana is one of those platforms that quietly becomes essential once your team grows beyond a handful of people. It brings clarity, accountability and structure without making work feel rigid.
For full transparency though, we as a business don't use it, mainly as we feel we are a small enough team that we have other tools that cover this, but it is something we would consider when we grow.
Asana alternatives
Although Asana is used by many companies, it may not always be right for your needs, thats why we've popped a few other options below for you to look through in case these may be more suitable.
Asana FAQs
Which Asana plans are eligible?
Both the Asana Starter and Advanced annual plans are eligible for this offer, there is a seat cap of 100.
How many users can I add?
You can add up to 100 seats under this promotion.
Can existing Asana customers use this?
No. Organisations currently on paid plans or upgraded within the last 60 days are not eligible.
Is this offer guaranteed?
No. Eligibility is reviewed by Asana and approval is based on company size and funding stage.
Can I transfer my discount code?
No. The offer is non transferable and limited to one redemption per startup.
What if my company grows quickly?
If your company exceeds eligibility limits in the future, your pricing will follow Asana’s standard plans after the free period.
Why does FounderPass offer this?
At FounderPass, we work directly with software partners to help founders access enterprise level tools earlier without enterprise pricing.
Deal change log
- January 13, 2026 - Offer change, from 6 months free to 80% off
- January 12, 2026 - Redemption method change