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Hubspot discount criteria
To qualify for this HubSpot startup offer, your business must meet all of the following:
- Your company is under 2 years old
- You have no more than 5 employees
- You have raised no more than $2 million in funding
- You are not an existing paid HubSpot customer
- You are a FounderPass Premium member
Note: Each FounderPass Premium account may redeem this offer once. Final approval is subject to HubSpot’s startup eligibility review.
How to redeem this HubSpot offer
If you meet the criteria listed above, then feel free to apply for this offer using the steps below:
- Click the HubSpot offer button on this page
- Request the deal from us and we'll send you the details shortly
- You'll then be able to complete a short startup eligibility form.
- HubSpot reviews your application.
- If approved, your discounted pricing is applied directly to your HubSpot account.
Once approved, your discounted period begins from your activation date. No promo code is required for this deal.
About HubSpot and pricing
HubSpot is one of those platforms that often looks expensive on the surface, but becomes incredibly valuable once your business starts to grow. It is not just a CRM, it becomes the system your company runs on for sales, marketing and customer relationships. However on the flip side, if you start using it and don't optimize it for your business then it can become an expense that isn't justified for your business, so be careful.
HubSpot brings CRM, sales pipelines, marketing automation, email campaigns, customer support and reporting into one connected platform. Instead of stitching together multiple tools, which can be a pain, everything lives in one place. That alone removes a huge amount of operational friction for any founder of any business.
What makes HubSpot powerful is how naturally it can scale with you. You can start simple with lead tracking and email campaigns, then gradually layer in automation, workflows, attribution and reporting as your business gets bigger and can benefit from it. You are not forced to rebuild your stack every time you grow.
The challenge for most startups though is pricing. HubSpot is built for long term growth, but the standard pricing can feel out of reach early on. That is exactly why this startup offer matters, it allows founders to build on HubSpot properly from day one, rather than delaying adoption or choosing weaker tools that later need replacing.
What HubSpot includes
HubSpot combines multiple core systems into one platform:
- CRM to manage contacts, companies and deals
- Sales pipelines and forecasting
- Email marketing and campaign automation
- Landing pages and forms
- Customer support inbox and ticketing
- Reporting and attribution
- Workflow automation
- Integration with hundreds of third party tools
For founders, this means your customer data is not fragmented across tools and everything connects easily.
How founders actually use HubSpot
Founders use HubSpot in different ways depending on their stage:
Early stage - Track leads, manage deals, send marketing emails and understand where customers come from.
Growth stage -Automate follow ups, score leads, build sales processes and measure conversion performance.
Scaling stage - Align sales, marketing and support teams around a single customer view with reporting and automation.
Why startups choose HubSpot
From what we see at FounderPass, startups that adopt HubSpot early tend to:
- Build cleaner pipelines
- Understand customer behaviour sooner
- Reduce manual admin
- Improve conversion visibility
- Scale sales processes more confidently
It becomes much easier to see what is working, what is not and where to focus next.
Why the startup offer matters
With 90% off in your first year, most founders can run HubSpot at a fraction of the normal cost while they validate product market fit, build sales processes and learn from real customer data. The second and third year discounts then give you a gradual transition into full pricing rather than a sudden jump.
This removes the biggest barrier to using HubSpot properly that we have found from our members, the cost.
Don't blindly assume though that a 90% discount means you just have to opt for this as your CRM, do consider other options at the same time to ensure you get what your business needs.
Our founder perspective
HubSpot is not the cheapest platform, it is not the simplest either but it is one of the safest long term choices for founders who want to build a serious sales and marketing engine.
Most startups outgrow their early tools and changing can be a hassle both in time and cost. HubSpot is one of the few platforms that grows with you rather than being replaced.
This startup offer simply allows you to make that decision based on strategy instead of budget.
So if you are building a business that cares about customers, revenue and long term growth, HubSpot is a platform worth exploring in our opinion.
HubSpot alternatives
While HubSpot is one of the most established platforms in its category, some teams explore alternatives depending on budget, complexity or workflow preferences.
Most alternatives offer CRM, email marketing and sales tracking, but differ in automation depth, reporting, usability and ecosystem size. For startups, HubSpot’s startup program often makes it more accessible than competitors at an early stage but there are many options available to you.
Hubspot FAQ
Who is this HubSpot offer for?
This offer is designed for founders who are in the earlier stages however this term is quite open to interpretation so if you meet the criteria you can apply.
Which HubSpot plans are included?
This offer applies to HubSpot Professional and Enterprise plans only. If you want a discount for other plans we don't currently have any.
How long do the discounts last?
You receive 90% off in year one, 50% off in year two and up to 25% off in year three. A generous three year offer which is great for any founder to take advantage of.
Can existing HubSpot customers use this?
No. This offer is only available to businesses that are not existing paid HubSpot customers.
Can I use this offer more than once?
No. Each FounderPass Premium account can redeem this offer once.
Is approval guaranteed?
No. HubSpot reviews each application and determines final eligibility, if they decide you are not approved do note we are unable to help.
Why does FounderPass offer this?
We partner directly with Hubspot to offer this deal, ultimately we aim to save founders money and Hubspot want new customers, so it works both ways.
Deal change log
- January 12, 2026 - Eligibility criteria amendments & redemption method clarification