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Eligibility requirements
This Pipedrive offer is available to:
- New Pipedrive customers only
- FounderPass members who sign up through our partner link
- Users selecting an annual Pipedrive subscription
This offer cannot be combined with other Pipedrive promotions and is subject to Pipedrive’s standard terms.
How to redeem the Pipedrive promo
One of our nice and easy deals to redeem, simply follow the steps below:
- Click the Pipedrive link at the top of this page
- You'll see the Pipedrive promo code automatically applied and the 20% off for 12 months offer
- Simply sign up and follow the steps to make the saving
This is a verified deal that we have got directly from Pipedrive.com, for any issues please get in touch with us.
Why founders choose Pipedrive
If your business relies on sales, pipelines and follow ups, Pipedrive is one of the most practical CRMs available and the first choice for most in this market.
It is built around a visual deal pipeline that lets you see exactly where every opportunity stands, you can customise stages, automate tasks and track progress without needing complex setup.
Pipedrive is trusted by over 100,000 companies across more than 175 countries, from solo founders to large sales teams and what makes it popular is not just features, it is speed of adoption as most teams can start using it productively in the same day.
About Pipedrive from a founder perspective
From our own experience running sales driven businesses, the biggest problem with many CRMs is that they become harder to manage than the sales process itself.
Pipedrive solves that by keeping the focus on deals. When we used it in a previous marketing agency, it helped us bring structure to our pipeline, visibility to our targets and clarity across the team. Deals stopped living in inboxes and spreadsheets and started living in a system everyone trusted.
One thing we loved was how how easy it was for the team to use with little training meaning new team members understood the pipeline instantly and get straight into the important part which is ... selling!
We also appreciated how flexible the pipelines were, as services changed, pricing evolved and processes improved, the pipeline could change with us without friction. Reporting was another strong point for our previous company, we could see which stages revenue was dropping, which reps were performing well and where deals were stalling.
Pipedrive is not trying to be everything. It is built to help sales teams sell better. And for many founders, that focus is exactly what they want.
How much could you save
Savings depend on team size and plan, we've put a few examples below for you to see.
A small UK team of 10 users on a Professional plan could save over £1,200 in the first year.
A larger US team of 25 users on higher plans could save several thousand dollars annually.
Even solo founders still benefit from meaningful savings over the year.
Strengths and limitations
What Pipedrive does very well:
- Sales pipeline clarity
- Ease of use
- Customisable workflows
- Strong reporting
- Fast onboarding
Where it may not be ideal:
- It is primarily sales focused
- Email marketing is limited compared to all in one platforms
- Some businesses prefer broader CRM systems
If you want one system to run sales, marketing and support, other platforms may be better suited. If you want a CRM that helps you close deals, Pipedrive is hard to beat.
Our honest summary
Pipedrive is not the most complex CRM and it's not trying to be but it is one of the best CRMs for founders who care about sales clarity, pipeline visibility and team adoption.
If sales drives your business, this is a platform worth looking into and testing, plus with the 30 day free trial and then 20% discount, the barrier to trying it is very low.
Pipedrive alternatives
Some founders explore broader CRMs that cover marketing, support and automation more deeply whilst others prefer lighter tools for very small teams. We've got a selection of alternatives to Pipedrive below for you to explore.
Pipedrive FAQ
Is the 20% discount available on all plans?
Yes, your 20% discount applies to any Pipedrive plan when you choose annual billing through the FounderPass partner link.
Can existing Pipedrive users use this offer?
No. This promotion is only available to new Pipedrive customers.
Do I still get the free trial?
Yes. You will receive a full 30 day free trial before any payment is taken.
Do I need to enter a promo code?
We take care of applying the Pipedrive promo code via the partner link, this means the discount is applied automatically when you visit the Pipedrive landing page we send you to
Can I cancel during the trial?
Yes, you can cancel at any time during the 30 day trial without being charged.
What happens after the first year?
After the first year, your subscription renews at Pipedrive’s standard pricing unless you change or cancel your plan.
Does this work worldwide?
Yes, this deal is available in every market that Pipedrive operate in, the only difference is the saving will be in your currency.
Deal change log
- January 12, 2026 - Slight alteration to FAQs