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Offer eligibiltiy criteria
To qualify for this TikTok ad credit offer:
- You must be a new TikTok For Business advertiser
- You must sign up using the FounderPass partner link on this page
- The offer must be activated within 30 days of registration
- Ad credit is only applied after your qualifying spend is completed
- Credits are valid for 30 days once issued
This offer cannot be combined with other TikTok promotions and is subject to TikTok’s advertising terms and conditions.
How to get this free TikTok ad credit
Redeeming this TikTok offer is quite simple.
- Click the TikTok For Business partner link on this page.
- Create your TikTok Ads account.
- Launch your first campaign and spend at least $200.
- TikTok automatically issues your matching ad credit based on your spend tier.
No promo code is required. The offer is applied automatically through the FounderPass partner link.
About TikTok For Business and pricing
TikTok has become one of the fastest growing platforms for customer discovery, product awareness and performance marketing. What started as a content platform is now a serious advertising channel used by ecommerce brands, SaaS companies, mobile apps and service businesses worldwide.
TikTok For Business is TikTok’s official advertising platform i.e where you go to advertise within the platform to users. It allows founders to run video ads across TikTok’s global network with full control over audience targeting, creative formats and budget.
At FounderPass, we see TikTok ads as one of the best channels for testing creative quickly and the ability to reach a massive audience quickly, you can launch with small budgets, validate messaging, then scale what works.
Of course, it's worth noting that the audience on this platform may differ in terms of demographics compared to other social platforms, so please do bear this in mind when using it.
TikTok ad pricing and free credit
TikTok ads work on a pay per click and pay per impression model. You control:
- Daily budget
- Campaign budget
- Audience targeting
- Creative format
- Bidding strategy
Through FounderPass, new TikTok advertisers can access up to $6,000 in free ad credit using TikTok’s official spend and get structure.
This means you only receive credit after you spend, but TikTok matches your spend up to the tier you qualify for, this significantly reduces early testing risk.
From our experience, this is one of the best ways to explore TikTok ads without committing large upfront budgets.
What businesses use TikTok ads for
Founders use TikTok ads to:
- Drive ecommerce sales
- Promote apps and installs
- Build email and lead funnels
- Grow brand awareness
- Retarget website visitors
- Build audience lists for long term marketing
TikTok works particularly well for businesses willing to test creative regularly and adapt messaging based on performance.
TikTok’s audience today
One of the biggest misconceptions about TikTok is that it is only for younger users. In reality, TikTok now has a broad global audience across age groups, industries and interests. For founders, this means TikTok is no longer just a branding channel, it can be a full performance platform when used correctly.
How we recommend using TikTok ads
From our experience, TikTok ads work best when treated as a testing platform first. Start with a budget you are comfortable experimenting with, test different videos, angles and audiences. Once you see traction, you can then optimise and scale.
The free ad credit offer makes this approach far less risky.
Why try out TikTok for your business
From our conversations with founders and members, the biggest reasons they like TikTok ads are:
- Fast creative testing
- Strong organic style engagement
- Algorithm driven discovery
- Flexible budgets
- High potential reach
It is one of the few ad platforms where smaller brands can still compete with large companies through creative alone.
The reality of TikTok ads
TikTok ads are not a guarantee of success. Like all advertising, they require testing, patience and iteration. Some businesses see results quickly, others need time to refine their approach.
That is why we always recommend using free ad credit offers like this to explore the platform safely but also please but maximum spend budgets on campaigns in order not to wake up one day with a huge bill.
A few of our final thoughts
TikTok For Business is one of the few ad platforms where small teams can still compete with big brands through creativity rather than budget. You can test ideas quickly, learn fast and find opportunities that simply do not exist on more saturated channels. The free ad credit removes much of the early risk, which is exactly what founders need when exploring new growth channels. If customer acquisition matters to your business, TikTok ads are not just worth trying, they are worth understanding.
TikTok For Business alternatives
While TikTok has become one of the fastest growing advertising platforms for founders, it is not the only option for paid social growth. Many businesses test multiple channels depending on audience, creative format and acquisition goals.
Alternative advertising platforms typically focus on different strengths. Some perform better for search intent, some for visual storytelling and some for community driven discovery. The right choice depends on whether your goal is direct sales, app installs, lead generation or long term brand building.
Below you'll find any relevant and similar options for you to look into.
TikTok offer FAQs
How much free TikTok credit can I get?
You can receive up to $6,000 in free TikTok ad credit depending on how much you spend in your first campaign. Please see the eligibility criteria at the top of this page for more information.
Is this real TikTok ad credit?
Yes, this is an official TikTok For Business promotion delivered through TikTok’s partner program of which we (FounderPass) are part of.
Do I get the credit before I spend?
No, this is a spend and get offer, you must spend first and TikTok then issues your matching credit. Currently there are no offers to get free credit without spending.
How long do I have to use the ad credit?
All issued ad credit must be used within 30 days of registration.
Who is this TikTok offer best for?
This offer is ideal for founders running ecommerce, SaaS, mobile apps, communities, content brands and online businesses who want to test TikTok ads with reduced risk.
Can existing TikTok advertisers use this?
No, this offer is designed for new TikTok For Business advertisers only.
Can I combine this with other TikTok promotions?
No, this offer cannot be combined with other TikTok ad promotions.
What happens if I spend more than the tier amount?
You only receive credit equal to the tier you qualify for. For example if you spend $600 you qualify for the $500 tier.
Why does FounderPass offer this?
At FounderPass, we work directly with platforms like TikTok to help founders test high growth channels without burning cash. TikTok ads can scale fast but this offer removes much of the early risk and is a great way to test if this platform can be used to acquire customers at a CPA that works for you.
