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Eligibility requirements
This Mailchimp offer is valid only for startups associated with FounderPass who do not currently have a Mailchimp account.
To qualify, you must sign up for a Mailchimp Premium, Standard, or Essentials plan between 02/21/2025 and 06/10/2026 via our partner link.
Eligible members receive 30% off the selected plan for 12 months. The discount applies to the base subscription only and does not include add on services or one time fees. After the 12 month discount period, standard Mailchimp pricing will apply based on your selected plan, number of contacts, and monthly email sends.
Pricing tiers are determined by your contact count and sending limits:
- Essentials: up to 500 contacts and 5,000 monthly email sends
- Standard: up to 500 contacts and 6,000 monthly email sends
- Premium: starting at 10,000 contacts and up to 150,000 monthly email sends
If you exceed these limits, additional usage charges may apply. Any overage charges are not discounted.
You will lose access to this offer if you change your plan type or cancel your account. Pausing your account does not pause the discount. Once the discount period ends, you will automatically be charged the standard plan rate in effect at that time.
How to redeem the Mailchimp offer
To redeem the Mailchimp discount, simply click through using the FounderPass partner link on this page (when logged in).
Once on Mailchimp’s website, choose your preferred plan: Premium, Standard, or Essentials. Continue to checkout as normal, and the 30% discount for 12 months will be automatically applied to your order.
No promo code is required. The discount is applied directly through the partner link and confirmed before payment.
Through FounderPass, you can get 30% off Mailchimp for your first 12 months, making it easier and more affordable to start building stronger customer relationships. For founders, this is not just a discount, it is an opportunity to access a platform that has been proven to help businesses grow revenue through smarter marketing.
Mailchimp is one of the most trusted email marketing and automation platforms in the world, now with SMS integration to help you connect with your customers across multiple channels. More than 14,000 businesses sign up to Mailchimp every single day because it strikes the right balance between simplicity and power. Whether you are sending your very first campaign or running complex automated journeys, Mailchimp gives you the tools you need to grow.
Why businesses love Mailchimp
Running a business often means splitting your time between product development, customer service, sales, and fundraising. Marketing can easily slip to the bottom of the list, yet it is essential for growth. Mailchimp simplifies marketing so that you can focus on running your business while still building meaningful connections with your audience.
With Mailchimp you can:
- Create professional campaigns quickly. The drag-and-drop email builder makes it easy to design branded emails that look great on any device.
- Automate your customer journeys. Set up flows to welcome new subscribers, follow up with leads, or re-engage past customers without needing to do everything manually.
- Segment your audience. Target customers by behaviour, purchase history, or engagement so every message feels personal and relevant.
- Combine email and SMS. Increase your open rates and conversions by reaching customers where they are most likely to engage.
- Measure what matters. Track opens, clicks, conversions, and revenue attribution with clear analytics that tell you what is working and what is not.
Built for businesses of every size
Mailchimp is not just for established companies with large marketing teams. Early-stage startups use it to send their first newsletters and learn what resonates with their audience. Growing businesses use it to scale campaigns and experiment with more advanced features like A/B testing and dynamic content. Larger teams use its integrations to connect Mailchimp with e-commerce stores, CRM systems, and analytics platforms so that all marketing and customer data flows into one central place.
The platform also provides a free plan that includes the essentials for getting started, which is perfect for testing the waters. Once your business is ready to scale, paid plans unlock advanced automation, richer analytics, and more flexibility in how you engage your customers.
Making the most of Mailchimp
- Use the free plan first if you are just starting out. This lets you experiment with sending campaigns and building your first audience before committing to a paid plan.
- Make the most of automation. Even a simple welcome email sequence can increase engagement significantly compared to sending one-off newsletters.
- Take advantage of seasonal promotions. Mailchimp occasionally runs extra offers that stack well with your FounderPass discount.
- Explore integrations. Connecting Mailchimp with platforms like Shopify, Stripe, or your CRM will save you time and make your marketing smarter.
The bottom line
Mailchimp is built to help businesses grow through better communication with their customers. It combines the creativity of email campaigns with the precision of automation and analytics, giving you a clear path to building lasting customer relationships. By claiming 30% off your first 12 months through FounderPass, you can access a world-class marketing platform at a fraction of the usual cost.
For founders who want to spend less time struggling with marketing and more time building their business, Mailchimp is a clear choice.
A few alternatives to Mailchimp
Mailchimp can become expensive quite quickly and for those startups or businesses who are more price sensitive or simply want to ensure they get the best deal then you may want to check out the Mailchimp alternatives below.
We at FounderPass actually started out using this tool but ended up switching to Brevo which for us was a better option, this was a few years ago and we've not looked back.
Who is eligible for this Mailchimp offer?
This offer is available only to startups assosiated with FounderPass that do not currently have a Mailchimp account.
What discount do I receive?
Eligible FounderPass members receive 30% off Mailchimp Premium, Standard, or Essentials plans for 12 months. The discount applies only to the base subscription fee, add ons will not be discounted.
How do I redeem the discount?
Simply click the FounderPass partner link on this page, select Premium, Standard, or Essentials, and complete checkout. The discount will be applied automatically. No promo code is required.
Does the discount apply to add ons or one time fees?
No. The discount applies only to the base plan subscription. Add ons, overages, and one time fees are charged at standard rates.
What happens after the 12 month discount period?
After 12 months, your plan will automatically renew at Mailchimp’s standard rate based on your plan type, contact volume, and email sending limits.
What pricing tier will I start on?
When you redeem the offer, you will begin on:
- Essentials: up to 500 contacts and 5,000 monthly sends
- Standard: up to 500 contacts and 6,000 monthly sends
- Premium: starting at 10,000 contacts and up to 150,000 monthly sends
Your pricing tier is determined by your contact count and sending volume.
What happens if I exceed my contact or sending limits?
If you exceed your plan limits, Mailchimp will apply overage charges. These overages are not discounted under this offer.
Can I change plans and keep the discount?
No. If you change your plan type or cancel your account, you will lose the discount and it cannot be re applied.
If I pause my Mailchimp account, does the discount pause?
No. Pausing your account does not pause the discount period.
Can existing Mailchimp customers use this offer?
No. This promotion is only valid for new Mailchimp customers who do not already have an account.
Where can I view the full Mailchimp terms?
Full terms and conditions are available on the partner page you can access/on Mailchimp. If you'd like to see this before upgrading to a FounderPass Premium account please get in touch and we can send this to you.
Deal change log
January 12, 2026 - Deal criteria edited to show which plans the discount applies to.
January 11, 2026 - Deal changed from free member deal to Premium member deal.