We as founders are often trying to do too many different things at the same, spreading our finite resource too thinly. We’re building a product, handling customers, chasing funding and running operations. Building a website from scratch can quickly fall to the bottom of the list, even though it is essential for credibility. Hiring an agency costs thousands and most DIY builders eat up hours of trial and error.

Squarespace’s Blueprint AI, part of its broader design intelligence system, aims to solve this. It takes the pressure off by turning a few simple answers about your business into a professional, personalised website. The process takes minutes, giving you a polished starting point you can edit and grow as your company scales.

This review breaks down what Blueprint AI offers, how it compares to other AI website builders, its pricing, pros and cons, and whether it is the right choice for your business in 2025.

What Is Squarespace Blueprint AI?

Blueprint AI is Squarespace’s proprietary AI website builder. It combines automated content and layout suggestions with two decades of Squarespace’s design expertise. Unlike many AI builders that churn out generic pages, Blueprint AI focuses on quality and brand fit.

Key elements include:

• Blueprint AI Wizard – Answer questions about your business, brand style, and goals, and get a tailored site instantly.
• Brand Personality Selector – Choose traits such as professional, playful, bold, or sophisticated to influence tone and design.
• AI Content Writer – Automatically generates text for pages, blogs, products, video descriptions, emails, and course descriptions.
• SEO Integration – Built-in suggestions for titles, descriptions, and copy that can improve search visibility.
• Fluid Engine Editor – Once your draft site is built, you can customise it with Squarespace’s intuitive drag-and-drop editor.
• Mobile Optimisation – Every Blueprint AI site is responsive, so it works on phones, tablets, and desktops.

We feel it's great for founders who don't need a website that is too technical but needs to look professional and work seamlessly.

How Blueprint AI Works: Step-by-Step

The basis of getting your website built using this is pretty straightforward, anyone regardless of technical ability will be able to do this.

1. Answer a few questions about your business, industry, and goals.
2. AI generates layouts, copy, and image suggestions that align with your brand personality.
3. Preview and refine design choices in real time, adjusting tone and style.
4. Publish a launch-ready site with full control to customise afterwards.

For founders, this workflow means you can go from zero to live site in less than an hour, while still maintaining flexibility to evolve later.

Now, this won't mean you'll be have a fully finished, ready to send to clients website in an hour, we still feel you need to spend time, creating content, adding imagery, working out the pages you actually need but it gives you a great starting point.

Core features of Blueprint AI

Blueprint AI

Blueprint AI creates your full website structure: homepage, about page, contact page, services, and optional extras like a shop or booking system. It automatically populates these with draft content tailored to your brand.

Founder benefit: You skip the blank canvas and start with a complete, professional website you can refine instead of writing everything yourself.

Brand Personality Engine

Most founders want a site that reflects their voice. Blueprint AI offers selectable personalities such as friendly, bold, quirky, or sophisticated. This choice influences both the design and the generated copy.

Founder benefit: Your site feels aligned with your business identity from day one, helping you stand out.

AI Content Generation

Squarespace’s AI writer creates:

• Page copy (About, Services, Contact)
• Blog articles and newsletters
• SEO titles and descriptions
• Product and course descriptions
• Video captions and summaries

You can instruct it to simplify, expand, or rewrite any draft.

Founder benefit: Save hours writing placeholder text. Use the AI drafts as a base, then add your own expertise where needed.

Layout Switcher and Site Themes

You can change page layouts or switch to new themes without losing content.

Founder benefit: Flexibility to experiment with looks until you find one that fits your brand.

SEO Support

Squarespace integrates SEO tools into its platform:

• Editable page titles and meta descriptions
• Automated SEO-friendly text suggestions
• Mobile responsiveness
• SSL and fast hosting

Founder benefit: Even if you are not an SEO expert, your site is technically sound and optimised from launch.

Pros and Cons of Squarespace AI

As you'd expect, using AI to build your website will have some incredible benefits but it will also have some drawbacks, you'll need to work out if the pros outweigh the cons before you make a decision to use it to build your businesses website.

Pros

• Saves founders significant time by generating a full site in minutes
• Professional design quality backed by 20 years of Squarespace expertise
• Easy to personalise with brand personality settings
• Integrated AI copywriting across site pages, products, emails, and blogs
• SEO-friendly out of the box
• Full control after launch via Fluid Engine editor
• Mobile-friendly by default

Cons

• Requires a paid Squarespace plan to publish (no free hosted option)
• Less customisable than advanced builders like Webflow
• AI copy may need refining to match your exact brand tone
• Higher monthly cost than some budget competitors
• Not suitable for founders who need technical websites

Pricing

Squarespace offers several pricing tiers, competitive in the landscape of website builders especially those that use AI. As of 2025, a 10% discount is available via us for new website plans.

As pricing for these companies do change we always recommend checking the SquareSpace.com website for the latest pricing and plans.

Who Should Use Squarespace AI?

• Solo founders needing a professional presence quickly
• Small service businesses such as fitness trainers, consultants, or designers
• E-commerce startups wanting a storefront with strong branding
• Non-technical founders who value speed and ease over deep code-level customisation

Who might prefer alternatives? Founders who need complete design control or advanced integrations may lean towards Webflow or Wix. Budget-conscious entrepreneurs may test Hostinger or Durable first.

SEO Tips for Founders Using Squarespace AI

• Use AI-generated meta descriptions, but add location or industry keywords manually.
• Write at least one founder blog post to add authenticity.
• Optimise images by compressing files before upload.
• Connect Google Search Console and Analytics to track performance.

Frequently Asked Questions

Is Blueprint AI free?
It is free to use during setup, but you need a paid Squarespace plan to publish.

Can I edit the site after launch?
Yes. You have full access to Squarespace’s Fluid Engine editor.

Are Blueprint AI sites SEO-friendly?
Yes. They come with SEO-friendly copy options, responsive design, and secure hosting.

Does Squarespace AI replace designers?
No. It provides a strong starting point. You can refine or later hire a designer to build on top of it.

How long does it take to build a site?
Many founders report having a working draft site in under 30 minutes.

Final Verdict

For busy founders, Squarespace AI is one of the most practical website builders available in 2025. It combines speed, polish, and flexibility, making it easy to launch a professional site that reflects your brand. You save time upfront while still keeping control of the final product.

If your priority is getting online quickly with a credible foundation you can improve later, Squarespace Blueprint AI is an excellent choice.

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