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- User onboarding. Onboard your users with automated behavior-based campaigns. Deliver the right information at the right time.
- Lifecycle messaging. Send lifecycle emails based on user behavior. Promote upgrades, collect feedback, ask for testimonials or referrals.
- Marketing email. Manage your marketing emails inside Userlist, too. Now all your SaaS email is in one place.
- Behavior-based campaigns. Contact your users at the best possible moment to help them on their journey. For each message, pick the right channel: email or in-app messages.
- Broadcasts. Send one-off broadcasts to make announcements and promote new features.
- Company accounts. Manage company accounts, not just individual users. Unlike other email automation tools, we support one-to-many and many-to-many relationships between companies and users. Now you can manage and onboard entire teams.
- Segmentation. Segment both users and companies dynamically based on their behavior data.
- Built-in templates. Use built-in campaign templates, so that you never have to start from scratch.
Userlist was founded in 2017 as an alternative to bulky enterprise tools. The team has helped hundreds of founders with their user onboarding, and have accumulated a wealth of knowledge. You can always count on hands-on support, great documentation, and find lots of SaaS inspiration in their blog.
Other options to consider
Max Bramwell is the founder and CEO of FounderPass, with over 20 years of experience as an entrepreneur. He has bootstrapped, raised funding, grown, and exited multiple businesses. Max launched FounderPass in 2020 to help founders save money on essential software, with members now saving millions collectively each year.
Deal change log
January 8, 2026