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Eligibility Criteria
In order to be able to apply for this deal you'll need to fit the following criteria:
- Be a new Apollo.io customers
- Discount applicable for up to 5 seats
- Only valid on the Basic or Professional Annual plans
- Company must be 20 or less employees
Note: Apollo have the final decision on approval of this deal.
How to redeem this Apollo promo code
We make this deal simple to redeem, simply follow these steps:
- Make sure you're signed into your FounderPass Premium account
- Click through to the deal on this page
- You'll be directed to the Apollo page to apply via us
- Apollo will assess your application and if you meet the criteria issue you the discount
About Apollo.io
Apollo is a B2B sales intelligence and outbound engagement platform built to help companies find, reach and convert potential customers in a structured and repeatable way. It brings together your prospect data, targeting, sequencing, enrichment and your basic pipeline management all into one environment, which is why it has become a staple for many of our members and startups in general. It means rather than piecing together separate tools for lead sourcing, contact data, outreach automation and tracking, teams can operate from a single workflow designed specifically for outbound sales.
For founders, Apollo often becomes the practical backbone behind early customer acquisition. At the stage where messaging, positioning and ideal customer profile are still being refined, speed of learning really does matter more than process perfection (in our opinion anyway). Apollo allows founders to build targeted prospect lists, launch campaigns, observe responses and iterate quickly (which is often key especially for startups). This creates a direct feedback loop between market outreach and product or positioning decisions, which is often how early traction is established before a dedicated sales team exists.
How founders typically use Apollo
Lets face it, in real startup environments, your systems can be a little messy, this is where Apollo is most often used to help clean this process up and importantly define and test your ideal customer profile. Founders can filter companies and contacts based on role, company size, funding stage, geography, technology stack or a number of other factors and then run structured outbound sequences to validate demand. Messaging experiments, offer positioning and segment prioritisation can all be tested within weeks rather than months.
As traction develops, Apollo often remains in place while the team grows. SDRs and early sales hires inherit the same targeting and sequencing infrastructure the founder used, which preserves learning and avoids rebuilding pipeline processes from scratch. This continuity is one of the reasons Apollo adoption tends to persist beyond the earliest stage.
Its important to remember however that you need to spend time focusing on not only making sure your filters and targetting is good but also your messaging is right, otherwise you'll end up making your sales outreach somewhat on the spammy side and no one will benefit from this.
Where Apollo fits as companies scale
Apollo is most powerful for outbound led growth models, particularly in B2B SaaS or services where defined buyer personas exist. Companies driven primarily by inbound marketing, partnerships or enterprise account based strategies may rely on it less heavily, or combine it with more specialised tooling later. Note that it is not a full CRM replacement at scale, but integrates with systems such as HubSpot or Salesforce once pipeline complexity increases.
For many startups, Apollo occupies the early to mid stage layer between initial founder led sales and mature sales infrastructure. It provides both the data foundation and the execution layer needed to build predictable outbound pipeline without heavy operational overhead.
Overall, Apollo.io has become a widely adopted platform among founders because it compresses the distance between identifying a target customer and starting a sales conversation. In the earliest stages of a company, that compression often translates directly into faster learning, clearer positioning, and earlier revenue.
Apollo.io Free Trial
If you're looking for a free trial on Apollo.io then you need not as they have a completely free plan, this plan gives you up to 10,000 email credits per account per month as well as 60 mobile credits and 120 export credits a year.
This is a great way to essentially experience an Apollo free trial as you need not pay anything and you can experience the platform and see if it fits your needs. If it does then you can carry on with the free plan or upgrade to the paid plans when and if you need them.
If you want to try a free trial on the paid plans then you can get a 14 day free trial on the Basic or Professional plans, letting you try out all of those features for 2 weeks to see if you enjoy it.
Of course with the free plan you'll only get access to some features so you may want to check out the pricing page to see exactly what you'll get first before signing up.
Apollo Pricing
Apollo offers four main pricing tiers designed to match different stages of outbound maturity and team size:
- Free – Suitable for solo founders or very early testing of Apollo’s database and outreach tools
- Basic – Designed for small teams running regular outbound campaigns
- Professional – Built for structured sales teams needing full engagement features such as automation and calling
- Organization – Enterprise tier with advanced security, reporting, API access, and multi-user controls
This tiered structure works well across company stages. Founders can start with lightweight prospecting, then scale into a full outbound infrastructure as their sales motion matures.
Which will be best for your business will be based on your needs and usage, but remember to use our Apollo promo code to save 50% off your first year. The promo code is available for all FounderPass premium members to make use of, just make sure that you're logged in when you're on this page.
Check out our full Apollo review to see what our honest thoughts are on this sales platform.
Alternatives to Apollo
Apollo FAQ
What does the FounderPass Apollo promo code include?
FounderPass members receive 50% off the first year on Apollo’s annual Basic or Professional plans, for up to 5 users.
The discount applies only to the first 12 months of an eligible annual subscription. After year one, pricing renews at standard Apollo rates unless changed or cancelled.
Who is this Apollo offer best suited for?
This offer is ideal for founders and small go to market teams running outbound sales.
If you are building pipeline through cold outreach, prospecting or founder led sales, Apollo provides both the data and sequencing tools needed to start conversations and validate demand.
Can I use the offer if I am already an Apollo customer?
No, this offer is for new customers only, if you are an existing customer you won't be able to take advantage of this.
Which Apollo plan should founders choose?
Most early stage founders choose Basic when starting outbound, as it provides core prospecting and sequencing capability.
Professional becomes valuable once outbound volume increases or teams need advanced automation, calling, or engagement tracking. The choice usually depends on how structured your outbound process is and how many campaigns you plan to run.
How accurate is Apollo’s contact data?
Apollo maintains a large B2B contact and company database that is widely used across startups and sales teams. Coverage is generally strong for technology, SaaS, and US markets.
As with any sales data platform, accuracy can vary by region, role seniority, and industry. Most teams treat data as a starting point and validate key contacts during outreach.
Does Apollo replace a CRM?
Apollo is not a full CRM replacement at scale. It is primarily a prospecting and outbound engagement platform.
However, early stage founders often use Apollo before implementing a dedicated CRM, then later integrate it with systems such as HubSpot or Salesforce as pipeline complexity grows.
Is Apollo suitable for inbound or product led growth companies?
Apollo is most valuable for outbound driven B2B sales. Companies relying mainly on inbound marketing or self serve product growth may use it less heavily.
That said, many product led startups still use Apollo to reach specific enterprise or high value accounts alongside inbound channels.
What happens after the discounted year ends?
After the first year, your Apollo subscription renews at standard pricing for your selected plan and seat count.
You can change plans, reduce seats or cancel before renewal according to Apollo’s billing terms. It is worth reviewing ongoing pricing before activating the annual discount.
Deal change log
- Feb 13th, 2026 - Updated deal eligibility criteria
- January 8, 2026 - Description upgrade